PJ x ABOUT THE G
Project created in collaboration with the brand About The G.
We chose awareness as the theme of this drop, reinterpreted through my visual language as a symbol of inner growth.
Awareness is an invitation to an inner journey — the ability to look within and recognise one’s own evolution.
The work tells the story of a path where fears turn into strength, shadows into light, and uncertainty into movement.
My little ghosts, long-time symbols of those fears, here embody what has been faced and overcome — former enemies that have become allies of growth.
The coloured aura symbolises transformation — the movement that begins when we stop running from who we are and start embracing it.
The line at the base, “Awareness comes before choices, and choices come before results,” captures the project’s essence: true change begins the moment we take a full, conscious look at ourselves.
Created in Blender to accompany the launch of the collaboration with About The G, this animation represents the encounter between two creative worlds.
The little ghost, a symbol of my artistic identity, and the wardrobe, a metaphor for the brand itself, meet in a suspended space, giving life to something new.
A short visual film that tells the fusion of two different forms of art — visual art and fashion — united by a shared language of research, emotion, and light.